This has been an interesting year so far for major corporate announcements with the number of name-brand enterprises making suprising changes from Home Depot to Dell, not to mention MSFT's Vista launch. Not to pile on too much but there are several lessons and mysteries worth exploring in Mr. Nadelli's departure. The obvious one is the severence package valued at $210M which has predictably created outrage in many quarters. Not to mention the widespread comments in the business press and the blogosphere - including the well-founded reports of spontaneous celebrations in the halls of corporate offices and stores alike that were all over the news.
Despite the outrage let me suggest that his departure was cheap at the price. And that the real question was why it took the Board so long to reach the necessary conclusions. Perhaps the short-term lesson is that dissing the Board, as he did by not inviting them to last year's annual meeting, is not in any CEO's interest. On the other hand after six years he walks away with at least $20M in cash and the rest of the package.
Why do we say cheap at the price though ? Well first let's look at the ground-truths and what he did manage to do.
It would appear that Dr. Nardelli turned in an oustanding financial performance, growing revenue by 78% in his five years at the helm and more than doubling EPS. A sustained period of revenue growth, profits and earnings is hard to argue with in anyone's book. That might explain the Board's reluctance to evaluate his performance as anything but stellar. The next question then is how was that reflected in the marketplace ?
Well, when we look at stock prices that stellar financial performance doesn't appear to be reflected
in stock prices. If you look at MACD - an indicator of the 'momentum' in price trends - it looks to be approximately zero. And while EPS certainly shows a major uptrend the PE Ratio is just the other way around. Price-Earnings ratios reflect the value of future earnings - at least in theory so let's go with that for the moment. For PE to drop from 45 to about 15 means that the market is looking for HD growth to be low and slow. Yet the numbers indicate otherwise ?
We may have a conundrum here as puzzling as any on interest rates or other interesting facets of the economy. I'd like to suggest two things that only became apparant over time. Let's start by thinking what Home Depot's fundamental value propositions were when it got started: they were good prices for excellent goods supported by outstanding service and knowledgable, helpful sales support staff. The question then becomes what are good people taking care of your customers so well that they come back over and over again, that is they become good, long-term customers, both worth to you.
Good people and good customers are long-term soft assets that don't show up in the accounting. But, nonetheless, we need to ask if, eventually the value of those soft assets isn't reflected in the value of the company. That leads to two major questions about Nardelli and HD:
- If you put so much pressure on your people that they spend more time watching their backs is the resulting decline in morale and performance worth the short-term gains in financial performance ?
- And if that deterioration in service and support increases customer dissatisfations, ditto. Seth Godin noted on his blog that he gets more complaints about HD customer service, by a ratio of 4 or 5:1 than any other major corporation. And this from the outfit that helped right the book !
It would seem that when one is hired to both run a major enterprise and find new ways of growing it, sustainably, for the long-term that a better balance between short-term performance and sustainble growth needs to be found than the one Dr. Bob came up with. Lets re-visit our earlier chart and ask what market cap might have been if the right strategic moves had been made:
This is all hypothetical of course but we see HD taking the PE Ratio hit everybody took after the bloom went out of the boom in '00 with a drop from 46.4 to 18.6 - in other words profitability growth wasn't going to go on forever. The 'magic beans' in reverse factor. You can see the recovery from 18.6 to 22.7 as being Nardelli's first contribution as a lower and slower growth rate was osten
sibly being restored. And the impact of investor's and the markeplace's realization that, no, in fact long-term strategic growth wasn't being restored.
It'd be unrealistic to expect very high PEs but even if modest prospects had been convincingly established instead of sacrificed PE's might, let's say for the sake of discussion, have been pushed back up to the 21-22 range. The difference between that range and what Dr. Bob actually achieved represents a difference of $56B in market value.
Like I said - $210M was cheap at the price. Of course the question is, what do they do now ?