Bidding Review: Macro-environment, Disruptions, Business Performance
Over the last several months we've been hammering away at various aspects of business
performance from individual companies to whole industries to structural trends and disruptive changes in the macro-environment. Before going on to finish some deep dives we figured it was time to pause for an inventory and survey of some key results, findings and concepts. The graphic is our Table of Contents - or more accurately a structured inventory of the topics we repeatedly turn to because we think these are the key elements that MUST always be kept in mind when evaluating a business and it's performance. A downloadable PDF version is available by clicking on the highlight.
When we inventory the actual posts in key topics the major themes are the series on Corporate
Governance and Social Responsibility - at which so many have failed so badly, obviously including the Finance Industry which is worsening a bad situation by denial, the Auto Industry going down the Maelstrom it created and taking the livelihoods and lives of so many with it but also many others. Which leads naturally to questions and assessments of Enterprise Performance - which was the focal topic of the last post so we won't repeat our and BCG's indictments. A key strategic issue is the scope and scale of disruption - not just within the firm but at the Industry, Economy and Geo-political levels; and how badly most are prepared or preparing for the multiple cusp points we're all going to be crossing over in the next few years. The downloadable PDF version of this inventory is also available by clicking on the highlight. Sadly we confess that the blue-highlighted titles which should take you to a post don't since we haven't figured out the technique/technology that well. In the inventory though you'll find pointers back at key exemplars of companies who are adapting (WMT, GE) and industries who are struggling or worse. Including Autos and Finance but also, and perhaps surprisingly, Technology.
Guidance From the Master
In the rest of this post we want to spend some time focusing on key concepts and arguments that have accumulated in all those posts, starting with core principles that should guide business performance but don't appear to. For those principles we've looked to our own work and techniques, Warren Buffett and, most especially Peter Drucker. When Prof. Drucker passed a few years ago the WSJ had a nice review of some recent survey work and gifted us with this summary of his key arguments (from which we think at least two key ones are missing but we'll circle back later). Now we've also taken the liberty of creating a collection of this and other principles as well as other key charts from these posts that is also downloadable. In it you'll find major graphics on Principles (Drucker, Buffett, ours), the composite mantra of "situationally aware" business management that monitors and acts on Geo-politics, Structural Changes, Economic Cycles and Enterprise Performance. Consider that a Table of Contents which has some key charts in each area. For example on industry structural change (Autos, Finance, Energy, Technology) and on a blueprint for analyzing business performance, based on our BizzXceleration Framework. That starts with simple questions and heads toward the engineering assessment tools. "Elements of Business Performance" is downloadable - happy reading.
Situational Awareness: Monitoring the Environment
The accompanying graphic is probably pretty terrible by Edward Tufte's standards let alone by Seth Godin's. Sorry about that but our key message is not so much as the specific content as trying to show all the things in one ideographic composite that a business must monitor and act on. The "Elements" download actually has the separate components plus additional ones so if you want to dissect them, again, dload the file. After all if you actually hired a consultant to do the work and customize it for your situation it'd cost a lot of money :) ! These are the major domains in which the world is under-going major structural changes, and only one of them is under the control of management. They are, moving around the clock, the Geo-political Macro-environment, the Economic Crisis, Structural Changes in industries and the nature of business and the key components of the integrated and performing enterprise.
Welcome to the Storm: Scope and Scale of Disruption
Just to put a point on it, flat-footed as most have been caught, you have to wonder how many
executives, investors or other stakeholders are really thinking about how many things are changing by how much. We've tried to map out what's going on in this graphic to illustrate those points. Most management teams have grown up with a lot of churn and turmoil inside their firms but it's been a long-time indeed since this many things have been disrupted this much, this fast. We've defined five levels of disruption that are going on simultaneously: 1) within the firm, 2) the need for treating the firm as a whole, not just piece-parts, 3) industry and sector changes, 4) worldwide economic changes and 5) geo-political changes. It's a sad fact that most efforts, such as they are, are confined to #1 and ignore the other, and more important four ! AT least IOHO !!
Business Performance and the Whole Enterprise
Like we said the key between things that can't be controlled but must nonetheless be managed to
is the way the firm faces these changes. To wrap-up the introduction let's return to the words of the Master on what the primary tasks of management should be. It doesn't get any clearer than that, does it ? Management is charged with turning the component parts of the enterprise into a whole that's more than the mere sum of the parts. Ask yourself, for example, why the USA Olympic Basketball Team did so well this last Olympics and so poorly in '04 ? It's because the latter was a collection of individual stars who played their own game for their own advantage. The former was a team where every player was focused on the performance of the entire time. The results tell the story. The same is true of the enterprise. But that was just one tournament - a business is much bigger than a sports team and exists for a lot longer. No decision taken today can exclusively focus on today's best advantage, nor on tomorrow's. Each decision must act to maximize the sustainable performance of the enterprise on a balance between the short- and long-runs. The fact that Detroit is now a black hole of subsidies, job losses and collapsing local economies as expedient short-term decisions bring home the consequences of ignoring the long-term impacts would seem to prove the argument.
After the break you'll find some more key exhibits along with discussions on several of these key points, if not all of them. But the bottomline here is that we are crossing over the boundaries into an era of the biggest changes in the macro-environment and performance requirements in many decades. A crossing which will impact us all and one for which we're seeing little concern or preparation.
We hope you find this summary, wrap-up and interpretation helpful. It's the end-result of several months of work here and, taken all together, we hope it provides a useful toolkit for evaluating business performance in turbulent times.
...continued after the break.
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