Where's the Money II: Business Performance vs Market Return
Where's the Beef? A fundamental philosophical and religious question when you get right down to which is equivalent for our purposes to where's the money? Or, more granularly, where's the returns - which translates into where's the performance? How are businesses going to grow revenues and profitability in the future? 
The previous economic post (Between Stalingrad and Kursk: Real Economy, Policy and Outlook) provided a long-term assessment that we're facing a decade of doldrums with limited economic growth, slow job creation, no more debt-based spending and severe constraints on corporate profits that call for some major adjustments. The follow-on markets and investment post (Where's the Money: Markets, Outlooks & ReThinks) translated that into the question of where's the Alpha coming from. NB: Beta is the return you get when you traipse along with the market - for about three decades we've been coasting on leveraged Beta with higher than justifiable PE valuations (which are very exposed to the downside). Alpha is the return you get from the execution of good judgment, i.e. what skill and capability get you over and above the market. In the Doldrums it's all about Alpha, alpha will be all about anomalies and anomalies will be all about finding value where others don't see them. In the last business performance post (Welcome to the New Normal: More Frontline Tales of the Reset Economy) we walked thru some cases illustrating how that works. So let's pick up that thread. But you might start with the interesting little vidclip on the Daily Show discussing the MBA integrity and ethics oath - which we feel is unnecessary but justified. High-performance businesses are that way because the deliver value and engage their people. Any time you have to take a formal ethics oath that's a signpost that you're not dealing with a high-performance business.
Finding the Beef: Indicators of Performance
Again, last business post, we walked thru some cases very briefly and don't want to repeat them but do suggest re-reading and THINKING about them is worthwhile. Not that you have to agree - in fact feel to NOT. But then come up with your own story. Because those stories as they play out are the new alpha. Consider this ETF composite chart which compares and contrast the eight major ETFs (industry sectors) YtD and since 2003. You'll notice that every sector road the same train up (call that Beta - and as we know now, it's levered Beta. Not least because of consumer and business debt as well chicanery in the Finance Industry). Now there are distinct differences in how the sectors are responding YtD but they're still all following the same patterns (a statement that's largely true if you compare foreign markets or most other assets classes). Not much differentiated value that seems to be showing up. So where do we look for the anomalies - the differentiating values? And who is, or is not, doing it?
Search for the Elusive Alpha: Judging Performance
Let's go back to basics, which you can judge for yourselves by inspecting a company's good and services, reacting to its advertising and marketing, checking out the actual delivery in stores, at plants or from talking to folks as well as reading the business news, trade press and event briefings.
In an earlier post on Innovation (Sailing Into the Storm: From Execution to Innovation) we pointed to P&G as an exemplar of how to re-make your company for a new world. In the readings you'll find a bunch of stuff on Retail, Pharma and Manufacturing as well as Tech & Media. There's also a large section on the state of play in Finance. One of the key pointers is to recent stories about P&G drastically changing it's strategies, dropping prices, and re-positioning iconic products like Tide. An indictment of Lafley's work, five years of wrenching change and our thesis? We don't think so - for them to respond this well this quickly indicates that the resilience DNA of the company has been completely changed. Another set of stories is about Zara's who not only had an adaptive and innovative business model but has kept continously extending and adapting it. Unfortunately that's not all the stories. The Finance stories are more in line with BAU (business-as-usual) reversion than re-thinkings (BaU vs. NN I: Finance Fumes, Realities and Pecora II) which is beginning to reap its just rewards; e.g. Cerberus is having lots of trouble re-building its new/old funds. Kinda the poster children for that Oath and a perfect example of why it's useless except where it's not needed.
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